![]() ![]() While we still don’t know the facts of what happened on that set, the video that some media outlets aired was enough for us to make the decision to discontinue any association with or promotion of the film.Īmerican Humane, the group that ensures animal safety on movie sets, suspended the representative who worked on the film and hired an independent investigator to examine the incident. People for the Ethical Treatment of Animals have also called for a boycott of the film based on the leaked video. The more people we reach to raise awareness and promote adoption, the more animals we can help save. We planned to participate in the promotion around the film to reach dog-loving movie goers. Our involvement with the movie A Dog’s Purpose was from a marketing aspect.
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